BeLong on Long Island
Project Summary:
In 2019, Discover Long Island launched their BeLong video, which can be found here. This was the kickoff to an entire campaign, message, and new branding. This was carried throughout the next several years in the majority of DLI’s marketing. Ad campaigns with this message were ran locally nationally, and internationally, utilizing print, digital, social media, email marketing, television, billboards, and retail merchandise. Ads were run in major publications such as CondeNast Traveler, Vanity Fair, Golf Digest, The New Yorker, The New York Times, Afar, and more.
Belong Storytelling Series, Mini-site:
In 2022, 3 years after the launch of the initial campaign, a new series of videos were launched to tell the stories of the people, communities, and small businesses that make up Long Island. Working with public relations and marketing, I designed this mini site to promote the videos to send to award submissions and press. The website can be found at belongonlongisland.com
