BeLong on Long Island

In 2019, Discover Long Island launched their BeLong video, which can be found here. This was the kickoff to an entire campaign, message, and new branding. This was carried throughout the next several years in the majority of DLI’s marketing. Ad campaigns with this message were ran locally nationally, and internationally, utilizing print, digital, social media, email marketing, television, billboards, and retail merchandise. Ads were run in major publications such as CondeNast Traveler, Vanity Fair, Golf Digest, The New Yorker, The New York Times and more.

The idea behind the BeLong message is to make Long Island residents proud to BE here, and visitors LONG to come here. It is a message of inclusion and is the cornerstone of the brand. “BeLong” can also be used to portray a specific message or theme. It can be “Where Families BeLong,” “Where Shoppers BeLong,” “Where Foodies Belong,” or to portray an emotion or action using just the “Be” in BeLong: “Be Adventurous,” “Be Inspired,” “Be Swept Away.”